Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via websites like Facebook.
Mentioned below are a couple of advantages conferred by social media in re-marketing:
- Greater reach which is quantifiable
- Capitalize on social proof as people are willing to share positive feedback
- Drive higher conversion rates as people browse multiple website before purchasing. Hence a metric is important
- Because one can customize one’s ad text/ content, lower cost per click**
Leveraging the social media and tools available to you, you can remarket precisely to the audience you need to reach—potential customers, existing customers and even people who have never heard of you. Key advantage is that the expenses are purely operational.
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